College Campus Hotels for the 21st Century

By On 12th December 2016

Paul Breslin, Managing Director, and Oliver Tang, Analyst, at Horwath HTL in Atlanta, USA, have written their latest report for Hotel Executive, focusing on College Campus Hotels.

Extract of our latest Industry Report: College Campus Hotels for the 21st Century

Generally, any hotel that uses a nearby educational institution as the primary demand generator can be considered a campus hotel; however, the scope of this article focuses on hotels that are directly affiliated with an educational institution, often a college or university.For each campus hotel project, developers should fully understand the school’s vision to create a property that not only meets the design requirements and educational purposes, but is also economically sustainable. On the other hand, operators should have appropriate revenue management practice, leverage school’s internal resources, and manage student employees with extra emphasis on scheduling and training.
The concept of campus hotels is not a new one. In 1923, the American Hotel Association proposed a “practice hotel” for Cornell’s then newly-established hospitality program. For many years, because there are only a limited number of this kind of properties, there has not been significant study on this topic. However, in recent years, the industry has seen increasingly more joint ventures or other types of partnerships between educational institutions and developers all around the country. There are several reasons that contributed to this trend:
The boutique lifestyle hotel movement in the hospitality industry requires many older campus hotels to be renovated or upgraded.
More and more universities and colleges started offering or expanding their hospitality programs, and having a hotel can add practical value to these programs.

About The Author

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Paul Breslin


Paul Breslin, Managing Partner of Panther Hospitality, is a 30-year veteran of the hospitality industry. His background within the industry is all encompassing, as he has extensive experience in hotel operations, development and asset management with major branded hotels as well as independent and smaller luxury hotels. After his experience of working with eleven different hotels and resorts in ten different cities over the years, Mr. Breslin founded Panther Hospitality in 2005 to provide consulting services to developers and hoteliers in all aspects of their businesses. From property acquisition and infrastructure development to the successful opening and operating of a hotel, Mr. Breslin and his team of industry professionals leverage their expertise and customize their services to meet the needs of their global client base. He and his team have successfully consulted on a variety of establishments within the industry, including boutique hotels, both limited and full-service hotels, as well as luxury hotels. Major brands such as Hilton, Marriott, Starwood, IHG and Hyatt have worked with Panther Hospitality, as well as independent resort hotels such as the Inn on Destin Harbor, Daytona Beach Resort & Conference Center, Foxhall Resort and Sporting Club and Barnsley Gardens Resort. Previous to founding Panther Hospitality, Mr. Breslin held positions at the world-famous Fontainebleau Hilton Resort and Spa, the Sheraton San Diego Resort, the Sheraton New Orleans and three convention hotels in Atlanta, Georgia. He became a Certified Hotel Administrator (CHA), which is the most prestigious hospitality certification available to a hotel general manager and hospitality executive. Mr. Breslin, who is qualified as a Certified Hospitality Educator (CHE), is also a respected and well-known teacher and leader within the industry. He is the Executive-in-Residence in Lodging in the J. Mack Robinson College of Business, Cecil B. Day School of Hospitality at Georgia State University. The GSU program was recently ranked as one of the top 25 hospitality programs in the nation according to the Journal of Hospitality and Tourism Education. He has trained senior level executives at the Rixos Hotel Leadership Training Program through Sabanci University in Turkey and is a frequent lecturer at national conventions and hospitality industry conferences throughout the United States. Mr. Breslin has also been quoted on hospitality issues in publications such as The Wall Street Journal, USA Today, Atlanta Business Chronicle, Atlanta Journal-Constitution and The Miami Herald. He has also appeared on the Clark Howard Show. In addition to his work as a consultant and educator, Mr. Breslin provides hotel expert witness services to attorneys specializing in litigation, bankruptcy, real estate, franchising, employment and personal injury cases related to the hospitality industry. His caseload as an expert witness over the years includes work with both plaintiffs and defendants.
 
pbreslin@horwathhtl.com
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